I've got a lot of shit to do this weekend:
Rewrite Focus Group Summary
Get quotes from people for Plans Book
Observations of student drinking
Brainstorm Creative
Creative Ideas as of now:
Aren't you glad you missed this?
Don't you wish you had missed out on this?
Aren't you glad you didn't miss this?
All of the above tags would then show some horrible consequence of drinking.
Blog that would work like post secret to talk about drinking horror stories and embarrassing pictures and such.
Using the photos to spell out our message.
Mural of pictures and newspaper clippings of negative consequences of drinking
focus on viral marketing, internet, mobile, social networking sites, promotions - NON TRADITIONAL
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